Ad Law Access
One Goat, Two Dogs, and Advertising to Children
Just Play makes Daisy the Yoga Goat, a toy for kids. The company advertises that Daisy has “super-soft plush gray fur…and lots of personality” and a recent TV commercial shows Daisy as she independently “moves her…
NAD Announces Increases to Filing Fees for 2025
Last week, NAD announced an increase for most filing fees, starting on January 1, 2025. Fast-Track SWIFT Annual Revenue Under $250M: $12,000 Annual Revenue Under $5B: $33,600 Annual Revenue Over $5B: $42,400 …
FDA Updates “Healthy” Nutrient Content Claim for Food
FDA issued a final rule today updating the requirements food must meet to be marketed as “healthy.” FDA says that a “healthy” claim “implies that the nutrient content of the food may help consumers maintain healthy…
NAD Addresses Influencer Disclosures in Challenge Between Competitors
This week, NAD announced a decision in a dispute between Mielle Organics and Kreyol Essence – two competitors in the beauty and personal care market – that focused on whether an influencer had clearly disclosed her…
Takeaways From Kelley Drye’s State AG Consumer Protection Enforcement Forum
Last week, the Kelley Drye State Attorneys General team hosted an in-person forum, 2025 Consumer Protection Enforcement Forum: Anticipating State AG Priorities and Regulatory Shifts, in our Washington, DC office. The…