Ad Law Access
Mobile Content Providers Settle Allegations of Unauthorized Billing
A group of mobile content providers has agreed to settle class action lawsuits involving claims that they charged wireless subscribers for mobile content without authorization. Over the past few years, various…
FCC Preparing Multiple "Junk Fax" Enforcement Actions
In previous posts, we’ve noted that sending SMS messages to consumers without their consent could violate the Telephone Consumer Protection Act (the “TCPA”). Similarly, it is generally unlawful to send fax…
NARB Finds "More Than 99% Natural" Claim Problematic
The National Advertising Review Board (“NARB”) recently added fuel to a growing fire in the food and beverage industry regarding the meaning of “natural” claims. The NARB decided an appeal filed by Heartland…
Company Settles FTC Charges Over Misleading Endorsements
A public relations agency hired by a video game developer agreed to settle FTC charges that it engaged in deceptive advertising by having employees pose as independent consumers and post favorable reviews of the games.…
FTC Closes Data Security Investigation of P2P Software Provider
On August 19, 2010, FTC staff closed an investigation into Limewire, LLC. Limewire provides both a free and purchasable version of P2P software. Based on the staff's closing letter, available here, the investigation…