Ad Law Access
Using "Green" Marketing Claims? Make Them Clear
With "green" products becoming more and more prevalent, marketers must ensure that their green marketing claims do not overstate the environmental benefits of their product or service, or they could face regulatory…
States Announce $3.5 Million Agreement with Publishers Clearing House over Sweepstakes Marketing
This afternoon, 32 states and the District of Columbia announced a stipulated supplemental judgment with Publishers Clearing House ("PCH") over how the company markets its sweepstakes. The judgment modifies the terms…
FTC Charges Company with Misrepresenting the Light Output and Life Expectancy of its Bulbs
Yesterday, we posted that a window manufacturer had entered into a settlement with the Washington Attorney General’s office over allegedly unsubstantiated energy efficiency claims. Today, the FTC announced that it has…
Window Maker Agrees to Settlement Over Energy Savings Claims
In a settlement with the Washington Attorney General’s Office, Great Lakes Window agreed not to make unsubstantiated energy efficiency claims. For five years, Great Lakes promised that consumers who purchased new…
Visa Issues Top 10 Best Practices for Payment Application Companies
Evolving threats to payment card data security and recent payment card data compromises have prompted Visa to issue a set of best practices for payment application companies to help mitigate security issues that lead…