Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

FTC Settles Case Involving Misleading Endorsements in Social Media

This morning, the FTC announced a settlement with a company that sells guitar lesson DVDs using social media. According to the complaint, the company recruited affiliates to promote its courses through endorsements. In…

Consumer Financial Protection Bureau's Top Enforcer Outlines Agenda

In a March 8 speech to the National Association of Attorneys General (NAAG), Richard Cordray, the top enforcement official for the new Consumer Financial Protection Bureau (CFPB), outlined his agenda for enforcement…

Verizon Wireless Files Lawsuit To Stop Premium SMS Fraud

This week, Verizon Wireless announced that it had filed a lawsuit against defendants who are running deceptive SMS campaigns. Like other carriers, Verizon allows subscribers to purchase content -- such as ring tones,…

Largest Consumer Protection Verdict Ever Awarded in Iowa

On Tuesday, a state judge in Iowa ordered Vertrue, Inc. (formerly known as MemberWorks, Inc.) to pay $32.6 million in consumer restitution, civil penalties, and costs in connection with a ruling that the company…

Court Approves Settlement in Gift Card Lawsuit

This week, a California Superior Court approved a settlement agreement in a class-action lawsuit alleging that Amway Corporation and its related companies violated gift card laws. Amway’s gift cards included a notation…