Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Hold the Tweets: Why Marketers of Consumer Health Products Should Watch For FDA's Policy on Social Media

Kelley Drye

The Food and Drug Administration (FDA) is expected to issue guidance and possibly regulations regarding use of social media. These policies will only be enforceable on marketers of prescription drugs and restricted…

"Payment Card Data Pass" Rules Gain Some Teeth: An Update on the Legal Landscape

Our May 31, 2010 BNA Privacy & Security Law Report article, " Scrutiny on Payment Card Data Pass: Raising the Profile of Personal Information Sharing Among Marketers," summarized then-recent legislation introduced in…

Senate Hearing on Consumer Privacy Highlights Pending Legislation

On March 16, 2011, the U.S. Senate Committee on Commerce, Science, and Transportation held a hearing to examine online consumer privacy, with an emphasis on the use of behavioral targeting by online advertisers. The…

Retailers Get a Forbearance Period for Previously-Exempt Fur

Pursuant to an enforcement policy the FTC announced earlier today, retailers of fur products that were previously subject to the $150 exemption under the Fur Products Labeling Act (“Fur Act”) will not have to pull…

Be Careful What you Tweet

Last week, we posted about a settlement in a lawsuit over comments made in Twitter posts. This week, we’ve learned about three other instances in which tweets have gotten people into trouble. NBA referee William…