Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Growing FDA and FTC Collaboration Changes Regulatory Landscape for Marketers

Kelley Drye

It is no secret that marketers are striving for ways to legally and effectively educate consumers about the health benefits provided by food and dietary supplement products. In fact, Natasha Singer of the New York…

Kelley Drye Hosts Webinar on Privacy in the Mobile Applications Space

On May 16, 2011, Kelley Drye’s Privacy and Information Security practice hosted the webinar Mobile Applications: Privacy and Data Security Considerations, which is part of the practice group’s Cutting Edge Technology…

Disney's Playdom Charged with Violating Children's Online Privacy, Enters $3 Million FTC Settlement

On May 12, 2011, the FTC announced that it reached a $3 million settlement with online “virtual worlds” website provider Playdom, Inc., a Disney subsidiary, for allegedly violating its own privacy policies and…

Facebook Issues New Promotions Guidelines

Yesterday, Facebook modified the Guidelines that govern how companies can run or advertise sweepstakes, contests, and other promotions on the Facebook platform. Following is a summary of the key provisions: …

Senate Hearing on Mobile Device Location Tracking Highlights Ongoing Concerns Over Consumer Privacy Protections

On May 10, 2011, the U.S. Senate Judiciary Subcommittee on Privacy, Technology and the Law held a hearing to examine industry practices concerning the collection, retention, and use of consumer mobile device location…