Ad Law Access
FTC Closes an Investigation Involving a Social Media Campaign
As we've noted in previous posts, if a company provides incentives to a consumer in order to encourage the consumer to promote the company's products, the consumer is required to disclose those incentives. It's not…
Three's Company (or a Crowd)? CPSC Files Lawsuit Against Third Magnet Ball Seller
Earlier this week, the CPSC filed an administrative complaint against Star Networks USA, LLC, the seller of Star Magnicube Magnet Balls and Magnet Cubes. The Commission voted 2-1 to file the complaint, with…
Learning From FTC Closing Letters: Useful Insights into Prohibited Practices
In an interview with Catherine Dunn of Corporate Counsel, I discussed some of the patterns and principles found in FTC closing letters and how in-house counsel can benefit from understanding these trends should they…
FTC Continues to Scrutinize Children's Mobile Apps and Concludes Privacy Disclosures Are Insufficient
On December 10, the FTC issued the staff report, “Mobile Apps for Kids: Disclosures Still Not Making the Grade.” The report describes the results of a recent survey by FTC staff that examined the privacy disclosures…
New Tips for Complying with the Green Guides
In October, I posted an update on the FTC’s revised Green Guides . The Guides are designed to help marketers ensure the claims they make about the environmental benefits of their products are truthful and not…