Ad Law Access
Advertisers Should Be Wary of Olympics Themes
The Sochi 2014 Winter Olympic Games are about one month away. How do I know? I know because several companies have recently asked me to review concepts for ads that include Olympics-related themes, ranging from the…
Advertising Health Claims Can Get You Burned
Today, Ad Age spotlighted e-cigarette brand NJoy’s new advertising campaign and noted that it comes close to making prohibited health claims. The tagline for the new campaign is “friends don’t let friends smoke”…
Advertising Law for Dogs
We’ve previously discussed principles to consider when advertising foods, drinks, and supplements. A decision issued by the NAD last week gives us an opportunity to see how those principles play out in ads for pet…
NAD Filing Fees to Increase in January
Last week, the NAD announced that the fee to file a challenge will increase by $5,000 across the board and that the tiered filing-fee structure will be simplified. Under the new schedule, the filing fee for CBBB…
Drink Maker Settles Over Misleading Ads
Last week, the New York Attorney General announced a settlement with Abbott Laboratories over an advertising campaign for its Pediasure SideKicks drinks. The AG determined that the campaign conveyed the misleading…