Ad Law Access
When the FTC Comes Calling…
A new article published by the Household and Personal Products Industry (HAPPI), “ When the FTC Comes Calling… ”, explains how to handle product claim investigations. The article outlines what companies can expect in…
Pinterest Adds Promotions Guidelines to Acceptable Use Policy
Last week, Pinterest added promotions guidelines to their Acceptable Use Policy. According to a post announcing the change, Pinterest will no longer allow promotions that: Suggest that Pinterest sponsors or endorses…
How to Properly Use Establishment Claims in Advertising
“Clinically proven…” “Laboratory tested.” “45% More Effective!” Claims like these sell product. They also carry with them the assertion that the advertising claim has been “established” or proven by competent and…
NAD Decision Holds Important Lessons for Advertising in Social Media
This week, the NAD issued an important decision involving advertising practices in social media. Here are the highlights. eSalon operates a hair-styling blog, and many posts promote the company’s products. Because…
FTC Settles with E.K. Ekcessories Over "Made in USA" Claims
This past Monday, October 21, the FTC issued a press release announcing a settlement that the agency reached with Utah-based E.K. Ekcessories, which resolved allegations that E.K. Ekcessories falsely advertised that…