Ad Law Access
NAD Decision Addresses Endorsements from Product Testers
This week, the NAD published a decision involving an infomercial for the Shark Rocket DeluxePro vacuum. Although the decision covers several issues – including comparative claims, product demonstrations, and consumer…
NAD Addresses Reviews Incentivized by a Sweepstakes
One maker of insect-control products (United Industries Corporation) challenged claims made by another maker of similar products (The Scotts Company) at the NAD. Among the issues in the challenge was a sweepstakes that…
DirecTV's Rob Lowe Ads Found to be Misleading
Last week, we posted about the FDA’s objections to Kim Kardashian's promotion of a morning sickness drug on social media. In our effort to keep you up-to-date on celebrity advertising law issues, this week we turn our…
Who’s Watching Dietary Supplement Advertising? Everybody!
For several years now, dietary supplement advertising has been squarely on the radar of the FTC, state regulators, self-regulators, and last but never least, plaintiff’s lawyers. A recent FTC settlement with the makers…
NAD Finds DirecTV’s Rob Lowe Ads to be Misleading
DirecTV has received a lot of attention for its ad campaign featuring Rob Lowe. Although many of the commercials are funny, not everyone is laughing. Comcast challenged the ads before the NAD, arguing that the ads make…