Ad Law Access
NAD Revisits Crowd-Sourced Substantiation
Traditionally, when companies wanted to advertise that consumers preferred their product over another product, the companies would substantiate their claim by running a survey. Consumers would be stopped in a mall,…
NAD Worries Consumers Will Jump To Wrong Conclusions Over Trampoline Reviews
A growing number of consumers read reviews before they decide to purchase a product. Because of this – as we’ve posted various times – regulators and competitors are keeping a watchful on eye reviews that seem biased…
Lifestyle Blogging, Supplement Dust, and Third Party Liability
The NAD recently took a swipe at Goop, the lifestyle blog founded by Gwyneth Paltrow. To make “GP’s Morning Smoothie,” Goop had recommended using “dust” dietary supplements, such as Action Dust and Brain Dust, both…
The Fountain of Youth May Not Be Stocked With Gin
A British hotel group recently introduced "Anti-aGin Gin," a gin that "rejuvenates the skin while you drink." The gin was marketed to people "who want to stay young but don’t want to give up alcohol.” The company…
NAD Addresses Disclosures in Native Ads
When the FTC issued its guidance on native advertising last year, the Commission emphasized the importance of ensuring that consumers are able to distinguish ads from editorial content. If the line between the two gets…