Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

2011 Likely to See a Greater Focus on Mobile Privacy Issues

In recent years, companies have gotten in trouble for failing to get consent before sending text messages to consumers. In a series of lawsuits, courts have determined that many text message campaigns are subject to…

FCC Announces Record $25 Million Settlement with Verizon Wireless

Yesterday, our colleagues at the Telecom Law Monitor posted that the FCC had announced a $25 million settlement with Verizon Wireless over unauthorized billing of wireless data charges. The so-called "mystery fees"…

Mobile Content Providers Settle Allegations of Unauthorized Billing

A group of mobile content providers has agreed to settle class action lawsuits involving claims that they charged wireless subscribers for mobile content without authorization. Over the past few years, various…

MMA Updated Consumer Best Practice Guidelines

This week, the Mobile Marketing Association released the latest version of its U.S. Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services . The guidelines are the industry standard for…

Another Court Holds that Text Messages Could Violate the TCPA

In a post last month, we noted that a Chicago court had held that SMS messages that are sent to a consumer without the consumer’s consent could violate the Telephone Consumer Protection Act (the “TCPA”). Since then,…