Ad Law Access
FTC Releases New Guide for Influencers
Yesterday, the FTC released a new guide and video designed to help influencers understand when and how they should disclose the relationships they have to the brands they endorse. The guidance doesn’t break new ground,…
FTC Announces Settlement Over Fake Followers
In the world of social media, a person’s power is often measured in terms of followers. Because more followers generally means more reach, companies who engage influencers often base their compensation on this metric.…
When Influencers Fail to Influence
Last year, we posted that Snapchat’s public relations firm had filed a lawsuit against an influencer who allegedly failed to comply with the terms of his agreement. According to the agreement, Luka Sabbat was required…
Yoga Influencers’ Disclosures Show Limits of Flexibility
The Electronic Retailing Self-Regulation Program (or “ERSP”) recently announced a decision involving Alo Yoga’s influencer campaign. The decision centers around how the company’s influencers disclosed – or, in some…
Influencer Marketing Council Provides Tips on Influencer Fraud
In the world of influencer marketing, a person’s power is often measured in terms of followers, “likes,” and other types of engagement. Because more followers and more engagement generally means more reach, companies…