Ad Law Access
BBB Accountability Program Issues Warning to Online Interest-Based Advertisers
Last Thursday, the BBB’s Online Interest-Based Advertising Accountability Program issued a compliance warning, reminding online advertisers that its privacy code applies across devices and platforms and that the…
Privacy and Data Security 15 Do’s and Don’ts: Tips for Avoiding FTC Enforcement
The FTC continues to remain focused on protecting consumers’ privacy and security online, offline, and in the mobile environment. To date, the FTC has obtained more than 60 privacy settlements and brought over 50 data…
The FTC Has Announced a Weight Loss Settlement … But Wait, Keep Reading
That the FTC has announced another weight loss settlement is no news at all. The FTC averages about six new weight loss orders per year. The new settlement, nevertheless, is notable as a reminder of the following…
FTC Releases a Second Order Requiring Preservation of Records from Clinical Trials
The FTC recently announced a settlement with the makers of Nopalea, a fruit drink derived from Nopal or “prickly-pear” cactus. The FTC alleges that the company and two individuals disseminated unsubstantiated claims…
Third Plastic Lumber Company Hammered by FTC Over “Green” Claims
Last week, the FTC announced it had reached another settlement with a plastic lumber company regarding its green marketing claims. This is the FTC’s third settlement in five months relating to environmental claims…