Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

FTC’s i-Health Settlement Features Evolving Substantiation and Fencing-In Standards

Kelley Drye

Earlier this week, the FTC announced that supplement marketers i-Health, Inc. and Martek Biosciences Corporation (the Companies) have agreed to settle charges of deceptive advertising for claiming that their…

Is that Flexibility We See in an FTC Order on Disease Claims?

On May 28, 2014, the FTC announced a settlement with the company that sells Lice Shield shampoos, leave-in sprays, and products to be applied to head gear. In the FTC’s view, the company did not possess adequate…

Hat Trick: FTC Announces Changes to Wool Labeling Rules

On Wednesday, the FTC announced amendments to the regulations under the Wool Products Labeling Act, which conform the regulations to the requirements of the Wool Suit Fabric Labeling Fairness and International…

FTC Announces Changes to Fur Labeling Rules

Last week, the FTC approved amendments to the regulations under the Fur Products Labeling Act, which update the Fur Products Name Guide, incorporate provisions of the 2010 Truth in Fur Labeling Act, and harmonize the…

FTC Holds Privacy Seminar on Health Data, Emphasizes Transparency

Kelley Drye

Last week, the FTC held its third and final spring privacy seminar on the implications of consumer generated and controlled health data. The seminar featured presentations by Latanya Sweeney, the FTC’s Chief…