Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Senate Unanimously Approves “Internet of Things” Resolution

While the broader issues of consumer privacy and data security remain hot topics, Congress and government enforcers have focused particular zeal on emerging technologies. Just this week, the Senate unanimously passed a…

FTC Enforcement Targets BMW Warranties

The Federal Trade Commission (“FTC”) announced last week that it reached a settlement with BMW of North America, LLC, (“BMW”) regarding the maintenance and repair warranty that BMW’s MINI Division provided consumers.…

Reauthorization of MOU Between CFPB and FTC Promotes Regulatory "Harmony"

The Federal Trade Commission (“FTC”) and the Consumer Financial Protection Bureau (“CFPB”) announced on March 12 the reauthorization of the Memorandum of Understanding (“MOU”) entered into by the two agencies on…

FTC Settlement Addresses Incentivized Reviews

Consumers often read reviews before buying a product or signing up for a service. Because of that, many companies closely monitor what consumers say about them online, and even take steps to generate positive buzz. One…

FTC Settles with Health App Marketers for Unsubstantiated Melanoma Detection Claims

Kelley Drye

The Federal Trade Commission announced this week that it has reached settlements with two marketers for “deceptively claiming their mobile apps could detect melanoma, even in its early stages.” MelApp and Mole…