Ad Law Access
FTC Updates FAQs for Endorsement Guides, Offers More Guidance on Social Media and Video Endorsements
The FTC recently revised its “ What People are Asking ” page, a source of informal guidance relating to the FTC’s Endorsement Guides . The Endorsement Guides were last revised in 2009. The FAQ revisions are intended to…
Q: What’s Different About the FTC’s New Endorsement Q&As? A: Lots.
The FTC recently released a new version of its Q&As on the Endorsement Guides . The old Q&As, released in 2010, were about seven pages long. The new ones just about double that. The revisions and additions reflect many…
All Eyes on Homeopathics: FTC Workshop Signals Targeted Regulatory Scrutiny of Homeopathic Products
On Tuesday, the Federal Trade Commission “FTC” announced it will be hosting a workshop in September to evaluate advertising for over-the-counter homeopathic products. Homeopathy is an alternative medicine practice…
Wet Wipes Manufacturer Must Back Up Its Flushing Claims (And Not Consumers’ Plumbing)
On May 18, 2015, the FTC announced a settlement with Nice-Pak Products, Inc., concerning claims that its moist wipes are "flushable," "break apart after being flushed," and are "safe" for sewer and septic systems.…
Decision Highlights Questions Over Substantiation for Weight Loss Claims
The Eleventh Circuit recently issued a decision in an contempt proceeding against Hi-Tech Pharmaceuticals and several individuals. The case highlights the ongoing debate over whether clinical trials are required for…