Ad Law Access
Gain with Less Pain: Ending Your Competitor's False or Misleading Advertising Claims Without Having to Litigate
The best marketers train one eye on their marketing message and the other on their competitors'. And when a competitor's claim is deemed to go too far, it is the legal department that must consider its options in…
Washington Attorney General Settles with T-Mobile Over Ad Claims
The Washington Attorney General recently announced a court-ordered agreement with T-Mobile over the company’s new advertising campaign. T-Mobile has been promoting a new service plan that offers “no restrictions,” “no…
So You Want to Self-Regulate? The NAD As Standard Bearer
The Federal Trade Commission has been an active proponent of industry self-regulation, recognizing that industry cooperation can lead to efficiency, innovation, and the dissemination of useful information, which can…
Best Practices for E-Mail Marketing
If you work with e-mail marketing—whether you’re putting together the content, reviewing the images and links for accuracy, or conducting a final copy and legal review—you already know that your commercial message must…
The Most Important Consumer Protection Developments of 2012
William C. MacLeod Announces the Jodie Awards It was the biggest year in history for one type of advertising – the pitches for political campaigns. That territory may still be the Wild, Wild West as far as consumer…