Ad Law Access
NAD Recommends Advertisers Discontinue "Like Free" Claims
One of the most powerful tools in a marketer’s arsenal is the word “free.” And it’s precisely because that word is so powerful, that consumers, regulators, and competitors, closely scrutinize how the word is used in…
Rockefeller Introduces Legislation to Rein-In Negative Option Internet Offers
On May 19, 2010, Senator John D. Rockefeller, Chairman of the U.S. Senate Committee on Commerce, Science, and Transportation, introduced legislation that may have a significant impact on Internet retailers offering…
Ralph's and the Kroger Company Accused of Overcharging Consumers
A recent lawsuit filed by the Los Angeles City Attorney's office should serve as a good reminder to retailers and manufacturers to comply with state and local weights and measures statutes. Last week the city filed a…
Best Buy Files a Lawsuit Accusing a Competitor of Falsely Advertising "Lowest Prices"
Last week, Best Buy filed a lawsuit against Ultimate Electronics over ads that compare Best Buy’s prices to Ultimate’s prices. According to the complaint filed in a Minnesota federal court, Ultimate’s ads make…
Florida Attorney General Sues Company Over Free Trial Offer
Florida Attorney General Bill McCollum recently sued a company and its affiliates over allegations the companies enrolled consumers in a monthly subscription program without the consumers' knowledge or consent. The AG…