Ad Law Access
Direct Marketing Association Releases New Guidelines for Endorsements and Testimonials
This week, the Direct Marketing Association announced new changes to their Guidelines for Ethical Business Practice for endorsements and testimonials. Among other things, the new Guidelines require marketers to do the…
PETA Pulls Ad Featuring Unauthorized Image of Michelle Obama
Yesterday People for the Ethical Treatment of Animals ("PETA") announced that it will pull ads featuring the likeness of first lady Michelle Obama. The image was used without Michelle Obama's permission and created the…
White House Asks Retailer to Take Down Ad Featuring the President
Last week, the White House asked Weatherproof to remove a Times Square billboard that featured President Obama wearing a Weatherproof jacket in front of the Great Wall of China. According to the White House, the…
Advertising Litigation On the Rise
The news media have taken notice of the increase in advertising lawsuits and formal grievances filed against competitors. This month, The New York Times and The AmLaw Daily reported on the recent up-tick in false…