Ad Law Access
Florida Attorney General Sues Company Over Free Trial Offer
Florida Attorney General Bill McCollum recently sued a company and its affiliates over allegations the companies enrolled consumers in a monthly subscription program without the consumers' knowledge or consent. The AG…
Maine Committee Votes to Repeal Law Prohibiting Marketing to Children
This month, a Maine legislative committee voted to repeal a controversial online marketing law that was enacted just last year. Among other things, the law, entitled “ An Act To Prevent Predatory Marketing Practices…
Ramirez and Brill Confirmed as FTC Commissioners
Late last night, the Senate unanimously confirmed Edith Ramirez and Julie Brill to fill the two vacant seats on the Federal Trade Commission (FTC). 1 Ms. Ramirez will replace Republican Deborah Majoras, who stepped…
Behavioral Advertising Icon Adopted
This post was written by Kristin A. Hird and Dana B. Rosenfeld . A broad coalition of advertising associations has agreed on a standard icon – a white “i” surrounded by a circle on a blue background dubbed the “Power…
The Law of Comparative Advertising
The law of comparative advertising covers advertising that compares alternative brands on price or other measurable attributes and expressly or impliedly identifies the alternative brand by name, illustration, or other…