Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Rockefeller Introduces Legislation to Rein-In Negative Option Internet Offers

On May 19, 2010, Senator John D. Rockefeller, Chairman of the U.S. Senate Committee on Commerce, Science, and Transportation, introduced legislation that may have a significant impact on Internet retailers offering…

Ralph's and the Kroger Company Accused of Overcharging Consumers

A recent lawsuit filed by the Los Angeles City Attorney's office should serve as a good reminder to retailers and manufacturers to comply with state and local weights and measures statutes. Last week the city filed a…

FTC Initiative Promotes Advertising Literacy for Kids

The Federal Trade Commission has launched a multi-media campaign through the website www.admongo.gov to educate children and teens, ages 8 to 12, about advertising. With “tweens” becoming a larger and more important…

Best Buy Files a Lawsuit Accusing a Competitor of Falsely Advertising "Lowest Prices"

Last week, Best Buy filed a lawsuit against Ultimate Electronics over ads that compare Best Buy’s prices to Ultimate’s prices. According to the complaint filed in a Minnesota federal court, Ultimate’s ads make…

Interview with David Vladeck, Director, FTC Bureau of Consumer Protection

The American Bar Association’s The Antitrust Source published an article, “Interview with David Vladeck, Director, FTC Bureau of Consumer Protection.” The in-depth interview examines Mr. Vladeck’s career as a litigator…