Ad Law Access
FTC Announces Settlements on "No VOC" Claims
The Federal Trade Commission (“FTC”) announced settlements with three mattress manufacturers last week that prohibit the manufacturers from making claims that their products are free from volatile organic compounds…
New Tips for Complying with the Green Guides
In October, I posted an update on the FTC’s revised Green Guides . The Guides are designed to help marketers ensure the claims they make about the environmental benefits of their products are truthful and not…
NAD Recommends an Advertiser Modify its Green Claims
Last month, the FTC issued a revised version of their Green Guides and a warning that they would closely scrutinize environmental claims. If you think the odds that the FTC will find your claims is low, you should…
FTC Issues Revised Green Guides
Yesterday, the FTC issued a revised version of their Green Guides that is designed to help marketers ensure that claims about the environmental benefits of their products are truthful and not misleading. In revising…
EPA Fines Computer Keyboard Manufacturer for Making Unverifiable Antimicrobial "Public Health" Claims
The U.S. Environmental Protection Agency (EPA) continues to emphasize enforcement against companies that market or sell products with unregistered claims of protection against disease-causing bacteria and other…