Ad Law Access
Health Claim Substantiation Has Not Gone to the Dogs
The FTC announced a settlement with Mars Petcare U.S. concerning allegations that the company did not have proper substantiation to support quantified health benefit claims for its Eukanuba brand dog food. The FTC’s…
A Pound of Flesh Just Got Heavier
The Federal Trade Commission announced yesterday that it has approved final amendments to Commission Rule 1.98 that adjust the maximum civil penalty dollar amounts for violations of 16 provisions of law the FTC…
FTC Updates Consumer Guidance for Online Tracking
On June 23, the FTC updated its consumer information page to provide updated guidance on “ Online Tracking .” The updated guidance is intended to provide consumers with information on different methods of tracking, how…
Going Geo-Loco: FTC Settles with Mobile Ad Network over Geolocation Collection
The FTC announced a settlement on Wednesday with mobile advertising company, InMobi Pte Ltd., concerning allegations that the company deceptively tracked the geolocation of hundreds of millions of unknowing consumers,…
Some Things are Best Kept Private: FTC Settles with Company for Using Private Health Data in Public Physician Reviews
The FTC recently reinforced its commitment to protecting consumer health data in its settlement with electronic health record company Practice Fusion. The company, which stores consumer health data in a cloud for…