Ad Law Access
Updates on advertising law and privacy law trends, issues, and developments
FTC Finalizes “Click to Cancel” Rule; Brings Vast Changes and New Risks to Subscription Plans, Repeat Delivery Offers
FTC Finalizes "Click to Cancel" Rule, Introducing Major Changes for Subscription Services
The FTC has released its final rule on negative option marketing, mandating clear disclosures, express consent, and easy cancellation ("Click to Cancel") for subscription plans. This new rule impacts all businesses offering auto-renewals, free trials, and repeat delivery services, significantly altering compliance requirements. Learn about the key provisions and how they may affect your business.
NAD Reads Into WSJ’s “Cancel Anytime” Claims
Most NAD cases are brought by competitors, but NAD can also initiate a proceeding pursuant to its “responsibility for monitoring and reviewing national advertising for truthfulness and accuracy.” Looking at the cases…