Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Senate Hearing on Consumer Privacy Highlights Pending Legislation

On March 16, 2011, the U.S. Senate Committee on Commerce, Science, and Transportation held a hearing to examine online consumer privacy, with an emphasis on the use of behavioral targeting by online advertisers. The…

Rep. Speier Introduces 'Do Not Track' Online Privacy Legislation

On February 11, 2011, Rep. Jackie Speier (D-CA) introduced “Do Not Track” legislation that would provide consumers with the ability to opt out of having their personal information tracked by online advertisers. If…

California Supreme Court Holds Zip Code is PII under Song-Beverly Act

This post was written by Dana B. Rosenfeld and Alysa Z. Hutnik On February 10, 2011, the California Supreme Court released its decision in Pineda v. Williams-Sonoma Stores, Inc., holding that zip code…

2011 Likely to See a Greater Focus on Mobile Privacy Issues

In recent years, companies have gotten in trouble for failing to get consent before sending text messages to consumers. In a series of lawsuits, courts have determined that many text message campaigns are subject to…

Insights from Kelley Drye's 3rd Annual Privacy Seminar

On January 21, 2011, Kelley Drye & Warren hosted the seminar and audiocast, "Privacy By Design, Choice, and Transparency: What a New Framework Will Mean for Business and Technology." The seminar highlighted key…