Ad Law Access
Federal Trade Commission Requests Congress to Enhance the Agency's Enforcement Powers
The Federal Trade Commission told the U.S. Senate Committee on Commerce, Science and Transportation on Thursday, February 4, 2010, that additional law enforcement powers would allow the agency to protect consumers more…
FTC Continues to Explore Consumer Privacy Protection Measures
On January 28, 2010, the Federal Trade Commission (FTC) held its second consumer privacy roundtable, focusing on technology’s effect on consumer privacy and its potential to both weaken and strengthen privacy…
New Article Provides Tips for Mobile Marketers
As more companies engaged in mobile marketing last year, many struggled to figure out how laws written before mobile phones existed apply in the wireless world. Consequently, 2009 saw some significant legal challenges…
Direct Marketing Association Releases New Guidelines for Endorsements and Testimonials
This week, the Direct Marketing Association announced new changes to their Guidelines for Ethical Business Practice for endorsements and testimonials. Among other things, the new Guidelines require marketers to do the…
International Chamber of Commerce Announces New Framework for Green Claims
It’s no surprise that in our current economic condition consumer spending is down. A company's budget, and especially marketing dollars, have to work more efficiently than ever before. While consumers may be watching…