Ad Law Access
FTC Continues to Explore Consumer Privacy Protection Measures
On January 28, 2010, the Federal Trade Commission (FTC) held its second consumer privacy roundtable, focusing on technology’s effect on consumer privacy and its potential to both weaken and strengthen privacy…
New Article Provides Tips for Mobile Marketers
As more companies engaged in mobile marketing last year, many struggled to figure out how laws written before mobile phones existed apply in the wireless world. Consequently, 2009 saw some significant legal challenges…
Direct Marketing Association Releases New Guidelines for Endorsements and Testimonials
This week, the Direct Marketing Association announced new changes to their Guidelines for Ethical Business Practice for endorsements and testimonials. Among other things, the new Guidelines require marketers to do the…
International Chamber of Commerce Announces New Framework for Green Claims
It’s no surprise that in our current economic condition consumer spending is down. A company's budget, and especially marketing dollars, have to work more efficiently than ever before. While consumers may be watching…
Italy Seeks to Regulate Social Media Sites
The Italian government recently drafted a decree that would require owners of social media sites to review all videos posted on their sites in order to screen out any content that could be harmful to minors, including…