Ad Law Access
FTC Initiative Promotes Advertising Literacy for Kids
The Federal Trade Commission has launched a multi-media campaign through the website www.admongo.gov to educate children and teens, ages 8 to 12, about advertising. With “tweens” becoming a larger and more important…
MMA Updated Consumer Best Practice Guidelines
This week, the Mobile Marketing Association released the latest version of its U.S. Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services . The guidelines are the industry standard for…
UPDATE: Data Breaches on the Rise in 2010
Updating a previous post regarding the rise last year in the number of data breaches involving customers’ personal information in the general business sector, the numbers of these breaches for the first third of…
Best Buy Files a Lawsuit Accusing a Competitor of Falsely Advertising "Lowest Prices"
Last week, Best Buy filed a lawsuit against Ultimate Electronics over ads that compare Best Buy’s prices to Ultimate’s prices. According to the complaint filed in a Minnesota federal court, Ultimate’s ads make…
U.S. Supreme Court Holds that State Law Does Not Bar Federal Courts from Using Class Action Device for State Law Claims
In a significant class action decision, Shady Grove Orthopedic Associates, P.A. v. Allstate Insurance Co., No. 08-1008, 559 U.S. -- (Mar. 31, 2010), the U.S. Supreme Court recently held that federal rules on class…