Ad Law Access
NARB Finds "More Than 99% Natural" Claim Problematic
The National Advertising Review Board (“NARB”) recently added fuel to a growing fire in the food and beverage industry regarding the meaning of “natural” claims. The NARB decided an appeal filed by Heartland…
Company Settles FTC Charges Over Misleading Endorsements
A public relations agency hired by a video game developer agreed to settle FTC charges that it engaged in deceptive advertising by having employees pose as independent consumers and post favorable reviews of the games.…
FTC Closes Data Security Investigation of P2P Software Provider
On August 19, 2010, FTC staff closed an investigation into Limewire, LLC. Limewire provides both a free and purchasable version of P2P software. Based on the staff's closing letter, available here, the investigation…
Illinois Enacts New Law Governing Employer's Use of Credit History
On August 10, 2010, Illinois enacted H.B. 4658, the Employee Credit Privacy Act, which governs the use of credit information for employment purposes. The new law makes it an unlawful employment practice for an employer…
FTC Proposes New Model FCRA Notices
The FTC has announced proposed revisions to its model notices for consumers, users, and furnishers of information under the Fair Credit Reporting Act (FCRA). The changes are designed to reflect new rules promulgated…