Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Window Maker Agrees to Settlement Over Energy Savings Claims

In a settlement with the Washington Attorney General’s Office, Great Lakes Window agreed not to make unsubstantiated energy efficiency claims. For five years, Great Lakes promised that consumers who purchased new…

Visa Issues Top 10 Best Practices for Payment Application Companies

Evolving threats to payment card data security and recent payment card data compromises have prompted Visa to issue a set of best practices for payment application companies to help mitigate security issues that lead…

Mobile Content Providers Settle Allegations of Unauthorized Billing

A group of mobile content providers has agreed to settle class action lawsuits involving claims that they charged wireless subscribers for mobile content without authorization. Over the past few years, various…

FCC Preparing Multiple "Junk Fax" Enforcement Actions

In previous posts, we’ve noted that sending SMS messages to consumers without their consent could violate the Telephone Consumer Protection Act (the “TCPA”). Similarly, it is generally unlawful to send fax…

NARB Finds "More Than 99% Natural" Claim Problematic

Kelley Drye

The National Advertising Review Board (“NARB”) recently added fuel to a growing fire in the food and beverage industry regarding the meaning of “natural” claims. The NARB decided an appeal filed by Heartland…