Ad Law Access
Google+ Opens Up to Companies, But Prohibits Promotions
This week, Google launched Google+ Pages, a place where companies can post content and interact with consumers. In many ways, Google+ Pages is similar to Facebook Pages, but it also includes some unique functionality…
Marketer Ordered to Disclose Low Success Rate of its Customers
Earlier this year, the FTC and the Colorado Attorney General filed a lawsuit against a company that sells a wealth-building program. The company’s infomercials included testimonials from consumers who purportedly made…
Third Largest Toy-Related Fine Issued By CPSC: Spin Master Agrees To Pay $1.3 Million Civil Penalty
Yesterday the U.S. Consumer Product Safety Commission (“CPSC”) announced that Spin Master, Inc., agreed to pay a civil penalty of $1.3 million for selling and failing to report that Aqua Dots, a product Spin Master…
MMA Releases Proposed Privacy Guidelines
As we’ve noted in previous posts and a recent webinar, the way companies collect information through mobile apps has been the focus of several FTC actions, Congressional hearings, proposed legislation, and at least…
FTC Mobile App Enforcement: Mobile App's Acne Treatment Claims Require 2 Clinical Studies
Yesterday, the Federal Trade Commission (“FTC”) approved a final settlement with marketers of the “Acne Pwner” and “AcneApp” mobile applications (“apps”). This is the first FTC settlement targeting health claims by…