Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

FTC Proposes Changes to Children's Privacy Rule

Late this week, the FTC issued its proposed amendments to the Children’s Online Privacy Protection Rule ("COPPA Rule"). The proposed revisions are intended to maintain privacy protections for children who increasingly…

Parties Reach Settlement Over Text-to-Win Sweepstakes

In 2007, several companies offered text-to-win sweepstakes in conjunction with the American Idol, The Apprentice, Deal or No Deal, and 1 vs. 100 television shows. Soon thereafter, plaintiffs filed class action…

Not All Surveys Are Created Equal

Between January 2006 and June 2011, the National Advertising Division (NAD) of the Better Business Bureaus found that 71 percent of the consumer perception surveys introduced by parties to an NAD proceeding were…

California's Data Breach Notification Law Amended to Require More Information for Consumers

["On August 31, 2011, California amended its consumer data breach notification statute (Cal. Civ. Code §§ 1798.29 & 1798.82) to require that an entity, following a breach of its electronic data, provide certain…

Groupon Privacy Statement Revisions Reflect Evolving Legal and Regulatory Landscape

Groupon recently made sweeping and material changes to its web-posted privacy statement, allowing the company to collect more information and share it more freely with other companies. The changes allow Groupon to…