Ad Law Access
Direct Marketing Association Releases New Guidelines for Endorsements and Testimonials
This week, the Direct Marketing Association announced new changes to their Guidelines for Ethical Business Practice for endorsements and testimonials. Among other things, the new Guidelines require marketers to do the…
International Chamber of Commerce Announces New Framework for Green Claims
It’s no surprise that in our current economic condition consumer spending is down. A company's budget, and especially marketing dollars, have to work more efficiently than ever before. While consumers may be watching…
Italy Seeks to Regulate Social Media Sites
The Italian government recently drafted a decree that would require owners of social media sites to review all videos posted on their sites in order to screen out any content that could be harmful to minors, including…
FTC Expresses Interest in Facebook's Privacy Practices
On Tuesday, January 19, 2010, the Electronic Privacy Information Center (EPIC) publicly posted a copy of a letter from the Federal Trade Commission (FTC) that responds to a complaint filed by 10 privacy rights…
CPSC Reports to Congress on Recommended Changes to CPSIA
Late Friday the Consumer Product Safety Commission ("Commission" or "CPSC") sent to Congress a report with recommendations for improving the Consumer Product Safety Improvement Act ("CPSIA"): Provide greater…