Ad Law Access
FTC Publishes Guide for Mobile App Developers
Yesterday, the FTC published a guide designed to help mobile app developers comply with advertising and privacy laws when marketing mobile apps. The guide doesn’t include new requirements — instead, it synthesizes many…
New York Enacts Legislation To Strengthen Consumer Protections Against Telemarketers
On August 14, 2012, New York Governor Andrew Cuomo signed legislation, which will regulate all telemarketers doing business in the State and strengthen consumer protections relating to pre-recorded telemarketing…
FCC Determines Radio Station Failed to Comply with Contest Rules
Last year, a CBS radio station in North Carolina ran a “Carolina Cuties” contest in which listeners were invited to submit pictures of their babies on the station’s website. The grand prize winner was be determined by…
WOMMA Releases New Social Media Marketing Disclosure Guide
This week, the Word of Mouth Marketing Association released an updated version of its Social Media Marketing Disclosure Guide . The Guide is designed to help marketers comply with the FTC’s requirement that individuals…
The CFPB's Enforcement Strategy Gleaned From Consumer Complaint Analytics
On August 2, 2012, the Consumer Financial Protection Bureau (CFPB) issued its second Semi-Annual Report to Congress. The report provides an update on the CFPB's activities since its first report in January 2012 as…