Ad Law Access
Advertising the Price Right
All advertisers need to exercise caution in advertising special prices or discounts. Car dealerships need to be especially careful, right now. The FTC announced preliminary settlements with two car dealerships – one in…
Facebook Eases its Guidelines for Promotions
Yesterday, Facebook made it easier for companies to administer sweepstakes, contests, and other promotions on its platform. Previously, Facebook required that all promotions on the platform be administered through…
Gain with Less Pain: Ending Your Competitor's False or Misleading Advertising Claims Without Having to Litigate
The best marketers train one eye on their marketing message and the other on their competitors'. And when a competitor's claim is deemed to go too far, it is the legal department that must consider its options in…
FTC Settles FCRA Charges Against Certegy for $3.5 Million
The FTC announced today that Certegy Check Services, Inc. will pay $3.5 million to settle allegations that Certegy violated the Fair Credit Reporting Act (FCRA) by failing to follow proper dispute procedures and…
FTC Announces Settlements on "No VOC" Claims
The Federal Trade Commission (“FTC”) announced settlements with three mattress manufacturers last week that prohibit the manufacturers from making claims that their products are free from volatile organic compounds…