Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

New Jersey Relaxes Telemarketing Cell Phone Restrictions

Last month, we reported on a bill that would amend a key provision in New Jersey’s restrictive telemarketing law, which prohibited nearly all telemarketing calls to mobile devices, even when the telemarketer had the…

Throttled: TracFone Enters $40 Million Settlement with FTC over “Unlimited” Plans

Last week, the FTC concluded a $40 million settlement with TracFone – the largest prepaid mobile provider in the U.S. – over allegations that the company throttled customers’ purportedly unlimited data plans. The FTC…

FTC Publishes Internet of Things Report

Last week, the FTC issued its long-awaited report entitled The Internet of Things: Privacy and Security in a Connected World . The report includes recommended privacy and security best practices for companies that…

Safety Nets for Fallen Stars

One of the most-negotiated provisions in endorsement agreements is the morals clause. While celebrities want those clauses to be as narrow and specific as possible, companies need to ensure they have enough flexibility…

D.C. Circuit Upholds FTC on POM’s Advertising, Strikes Two-Study Standard

The U.S. Court of Appeals for the D.C. Circuit issued an opinion on Friday, January 30, upholding the Federal Trade Commission’s findings that POM Wonderful’s advertising, in which it claimed that consuming POM…