Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

“Throttled” Motion to Dismiss; FTC Case Against AT&T for “Unlimited” Data Promises Continues

On March 31 st, a federal judge in California District Court issued an Order denying AT&T's motion to dismiss the Federal Trade Commission's (FTC’s) lawsuit against the company concerning its advertising and business…

Senate Unanimously Approves “Internet of Things” Resolution

While the broader issues of consumer privacy and data security remain hot topics, Congress and government enforcers have focused particular zeal on emerging technologies. Just this week, the Senate unanimously passed a…

FTC Enforcement Targets BMW Warranties

The Federal Trade Commission (“FTC”) announced last week that it reached a settlement with BMW of North America, LLC, (“BMW”) regarding the maintenance and repair warranty that BMW’s MINI Division provided consumers.…

One-A-Day Keeps the Plaintiff’s Lawyers Away: FDA Determinations on Disease Claims Preempt Class Action Allegations

A California court recently dismissed, in part, a consumer class action against labeling and advertising claims for twenty different Bayer One-A-Day multivitamins. The plaintiffs had alleged that the claims, “supports…

Obama Administration Receives Little Support for the Consumer Privacy Bill of Rights Act

Following up on his historic visit to the FTC in January during which President Obama laid out his privacy and data security agenda, the administration released a discussion draft of the Consumer Privacy Bill of…