Ad Law Access
Court Suggests Companies Can Be Liable as Soon as Claims Become Stale
It’s a common question. A company creates a product with a competitive advantage; it takes steps to substantiate a superiority claim; and, satisfied that it has met the legal standard, it bases an advertising campaign…
FTC Ponders Disclosures in Celebrity Posts
Last week, Bloomberg ran an article suggesting that the FTC is about to “crack down on paid celebrity posts” that aren’t labeled as ads. If you read this blog, you already know this is a big priority for the FTC. In…
This Week in Privacy Shield Developments
It’s been another exciting week of developments for U.S. companies on the EU data transfer front. From the first company to indicate that it will certify under Privacy Shield, to the first European Data Protection…
Health Claim Substantiation Has Not Gone to the Dogs
The FTC announced a settlement with Mars Petcare U.S. concerning allegations that the company did not have proper substantiation to support quantified health benefit claims for its Eukanuba brand dog food. The FTC’s…
Kelley Drye's Full Spectrum Podcast
Five months ago, Kelley Drye’s Communications practice group launched the Full Spectrum podcast . Since then, they have recorded and posted ten episodes, featuring several different attorneys speaking on the most…