Ad Law Access
NAD Decision on Savings Claims Holds Valuable Lessons
The NAD recently issued a decision involving savings claims that holds some valuable lessons for advertisers. Lowes ran TV ads advertising that consumers could get “20% off appliances $396 or more.” Not all appliances…
Vemma Settles Ongoing Litigation with FTC over Pyramid Charges
The FTC announced today that it had settled charges with multi-level marketer and seller of health and wellness drinks Vemma over allegations that it operated a pyramid scheme. The FTC initially filed the action in…
Homeland Security Issues IoT Guidance for Businesses
The Department of Homeland Security (DHS) has published non-binding principles and best practices to help businesses work through key Internet-of-Things (IoT) security issues. Entitled “Strategic Principles for…
CPSC Issues Guidance to Encourage the Disclosure of Relevant Consumer Product Safety Information in Private Litigation
On November 29, 2016, the Consumer Product Safety Commission (CPSC) published guidance for private litigants when drafting protective orders, confidentiality agreements, and settlement agreements in litigation related…
Avoiding the Enforcement Crosshairs of Cross-Device Tracking
The Digital Advertising Alliance (DAA) recently announced that enforcement of its guidance on cross-device tracking (the “ Application of the DAA Principles of Transparency and Control to Data Used Across Devices ”)…