Ad Law Access
FTC Cries Foul On Breathometer Accuracy Claims
The FTC recently announced a settlement with Breathometer, Inc ., a company that marketed a smartphone accessory that it claimed could detect blood alcohol levels. Users could simply plug the accessory into the…
New NAD Decision Addresses Product Reviews
The NAD recently announced a decision that touches upon various issues related to consumer reviews, including how paid endorsements should be disclosed, a company’s responsibilities regarding the content of…
FTC Staff Report Details Best Practices for Cross-Device Tracking
The ubiquitous use of multiple devices by consumers has created new opportunities for mobile apps, platforms, providers, and publishers alike to capture more, and more accurate, consumer data. This practice – known…
CPSC Commissioner Ann Marie Buerkle Elected Vice Chair; CPSC under Regulatory Freeze
On January 19, 2017, Commissioners at the Consumer Product Safety Commission elected Commissioner Ann Marie Buerkle to be the next vice chair. Commissioner Buerkle was appointed to the agency by President Obama in May…
FTC Announces Settlement with Uber over Allegedly Deceptive Earnings Claims; Commissioner Ohlhausen Dissents
In its latest action involving allegedly deceptive earnings claims, the FTC announced yesterday that Uber had agreed to settle charges that it misled potential drivers with inflated earnings claims. The complaint also…