Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

California Passes Bill Requiring Reasonable Security Features for Connected Devices

Yesterday, the California legislature passed SB-327, a bill intended to regulate the security of internet-connected devices. Unlike the California Consumer Privacy Act (CCPA), SB-327 is significantly more narrow. As…

FTC Hits Road Block in DIRECTV Advertising Case Seeking $3.95 Billion Remedy

The Northern District of California recently ruled on DIRECTV’s motion for judgment on partial findings in a case where the FTC is seeking $3.95 billion in damages. The FTC’s case alleges that DIRECTV engaged in…

NAD Sheds Light on Comparisons Against “Regular” Products

Advertisers who want to tout the comparative advantages of their products have a number of options for framing those comparisons. For example, they can compare their products to specific products, they can compare…

Slack Fill Plaintiffs May Win Battles But Lose the War

Lawyers who file “slack-fill” cases against food manufacturers found a friendly venue in Missouri. Missouri has a broad consumer fraud law and multiple courts have denied motions to dismiss slack-fill claims pleaded…

Some Sanity on “Slack Fill”

The “Show Me” state of Missouri has not been kind to candy makers in cases where consumers allege that packages contain non-functional “slack fill.” Cases against the makers of Mike and Ike® candies, Raisinets®, and…