Ad Law Access
NAD Hears a Dispute Between Two Big (or Maybe Medium) Guys
Last year, T-Mobile ran a commercial in which Snoop Dogg breaks down Patrick Mahomes’ “top three plays of the day” with additional commentary from influencer Kai Cenat. Mahomes scrambles into a T-Mobile store with a…
NAD Announces Increases to Filing Fees for 2025
Last week, NAD announced an increase for most filing fees, starting on January 1, 2025. Fast-Track SWIFT Annual Revenue Under $250M: $12,000 Annual Revenue Under $5B: $33,600 Annual Revenue Over $5B: $42,400 …
NAD Addresses Influencer Disclosures in Challenge Between Competitors
This week, NAD announced a decision in a dispute between Mielle Organics and Kreyol Essence – two competitors in the beauty and personal care market – that focused on whether an influencer had clearly disclosed her…
NAD Decision Offers Guidance on Comparisons Against Categories
When an advertiser makes a comparison against a category of products, it must generally substantiate the claim against 85% of the products in that category. It’s common for advertisers to narrow down a category in…
NAD Recommends More Prominent Disclosures on Beauty Influencer Posts
Last year, the FTC updated its Endorsement Guides to impose more stringent requirements on how influencers must disclose their relationships to the companies whose products they promote. Although the FTC later sent…