Ad Law Access
Updates on advertising law and privacy law trends, issues, and developments
FTC Announces Settlement Over Influencer Campaign for Xbox One
In January 2014, AdAge interviewed me about news reports that Machinima had hired influencers to create videos promoting Microsoft’s Xbox One gaming console and games. In a native advertising campaign, the influencers…
FTC Closes Investigation Involving a Social Media Promotion
As we've posted before, if a company provides incentives to a consumer in order to encourage the consumer to promote the company’s products, the consumer is required to disclose those incentives. It’s not just the…
FTC Closes an Investigation Involving a Social Media Campaign
As we've noted in previous posts, if a company provides incentives to a consumer in order to encourage the consumer to promote the company's products, the consumer is required to disclose those incentives. It's not…