Ad Law Access
FTC Issues Revised Green Guides
Yesterday, the FTC issued a revised version of their Green Guides that is designed to help marketers ensure that claims about the environmental benefits of their products are truthful and not misleading. In revising…
EPA Fines Computer Keyboard Manufacturer for Making Unverifiable Antimicrobial "Public Health" Claims
The U.S. Environmental Protection Agency (EPA) continues to emphasize enforcement against companies that market or sell products with unregistered claims of protection against disease-causing bacteria and other…
USDA Issues Final Rule Regarding Biobased Product Labeling
On January 20, 2011, the United States Department of Agriculture (“USDA”) issued a final rule regarding a voluntary product certification and labeling program for biobased products. The new rule creates a distinctive…
New Green Claims Raise Red Flags
In October, we posted that the FTC had proposed revisions to the “Guides for the Use of Environmental Marketing Claims,” more commonly known as the “Green Guides.” Among other things, the FTC’s proposed revisions…
FTC Releases Proposed Changes and New Guidance to The Green Guides
This week, the FTC issued its proposed revisions to the " Guides for the Use of Environmental Marketing Claims " (the "Green Guides") and announced that it will be accepting public comment on the Proposed Guides until…