Ad Law Access
FTC Cries Foul Over Green Diaper Claims
The FTC recently announced that it had reached a settlement with Down to Earth Designs, d/b/a gDiapers, regarding composition, biodegradability, compostability, and disposability claims featured on the company’s infant…
FTC Announces Settlements on "No VOC" Claims
The Federal Trade Commission (“FTC”) announced settlements with three mattress manufacturers last week that prohibit the manufacturers from making claims that their products are free from volatile organic compounds…
New Tips for Complying with the Green Guides
In October, I posted an update on the FTC’s revised Green Guides . The Guides are designed to help marketers ensure the claims they make about the environmental benefits of their products are truthful and not…
NAD Recommends an Advertiser Modify its Green Claims
Last month, the FTC issued a revised version of their Green Guides and a warning that they would closely scrutinize environmental claims. If you think the odds that the FTC will find your claims is low, you should…
Environmental Claims - Summary of the Green Guides
The FTC provided a summary of their Green Guides available here .