Ad Law Access
Can Companies Use “Mass Balance Accounting” to Substantiate Green Claims?
The International Bottled Water Association (or “IBWA”) challenged over 50 express and implied claims by Boxed Water is Better (or “BWIB”), suggesting that boxed water is better for the environment. NAD’s decision…
The Countdown for Compliance with California’s “Truth in Recycling” Law Begins
In 2021, California enacted the SB 343 – “Truth in Recycling Law” – which generally prohibits companies from using the “chasing arrows” symbol or otherwise implying that a product or package is recyclable, unless the…
Amazon Hit With Greenwashing Lawsuit
Last week, consumers in four states filed a proposed class action against Amazon, accusing the company of greenwashing by misleading consumers about the sustainability of the company’s Amazon Basics line of paper…
What’s Next for the Green Guides? Insights from Commissioner Holyoak’s Remarks at CPG
Green marketing is very much in vogue, and so is suing companies over their green marketing. If you want to avoid those suits, you should generally start by looking at the FTC’s Green Guides. But a lot has changed…
NY Court Stalls JBS Greenwashing Suit
In 2023, NAD reviewed claims that JBS had made about its goal “to be net zero by 2040.” NAD determined that although the company had taken steps to reach the goal, those steps weren’t enough to support the claim. In…