Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Raising the Bar: FTC’s Proposed Changes to the Safeguards Rule Would Establish a New Standard for Information Security Programs

The Federal Trade Commission (FTC) announced this week that it is seeking comments on proposed amendments to the Privacy Rule and Safeguards Rule under the Gramm-Leach-Bliley Act (GLBA). These two rules outline…

FTC Can't Challenge Prior Acts in Federal Court Says Third Circuit

In a decision that will limit the Federal Trade Commission’s (FTC) ability in both consumer protection and antitrust matters to bring certain claims in federal court, the Third Circuit Court of Appeals held in FTC v.…

FTC Announces Settlement Involving Fake Amazon Reviews

This week, the FTC announced its first case involving fake reviews on an independent website. Cure Encapsulations sells a weight-loss product exclusively on Amazon. When the company wanted to boost its sales, its owner…

FTC Opts Out of Updating Anti-Spam Rule

The Federal Trade Commission (FTC) announced this week that it would not update its anti-spam rule, completing the agency’s first 10-year review of the regulation. The FTC last updated the rule, known as the CAN-SPAM…

White House Touts Artificial Intelligence (as FTC’s Chopra Flags AI Concerns)

This week, President Trump signed an executive order outlining a national plan to promote the development and adoption of artificial intelligence (AI) technologies. The order serves as the official launch of the…