Ad Law Access
FTC Relaunches Negative Option Rulemaking with New Questions, New Branding
Eight months after the Eighth Circuit vacated the FTC's 2024 "Click to Cancel" Rule, the Commission is starting over by issuing a new Advance Notice of Proposed Rulemaking ("ANPRM") yesterday that seeks public comment…
FTC's “Measuring Consumer Injuries and Benefits” Workshop: Key Takeaways
On February 26, 2026, the FTC convened a full-day workshop titled “Measuring Consumer Injuries and Benefits” featuring opening remarks from Chairman Ferguson and five academic panels. The workshop reflected the FTC’s…
FTC Warns Companies of Potential Violations of the Consumer Review Rule
On December 22, 2025, the FTC announced that it had sent letters to ten companies warning them of potential violations of the agency’s Consumer Review Rule . Based on the template letter the FTC released, the letters…
FTC Quietly Reopens Click to Cancel Rulemaking in Response to Petition
In July, the Eighth Circuit vacated the FTC’s “Click to Cancel Rule.” Since then, the FTC has continued to challenge cancellation practices under other authority. For example, in September, the FTC announced a $7.5…
When Efforts to Support a Charity Take a Wrong Turn: Takeaways from the Kars-R-Us FTC Settlement
Companies regularly engage in cause marketing, supporting charitable causes through a variety of marketing initiatives, and a recent action brought by the FTC and attorneys general from 19 states provides a roadmap for…