Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

The FTC’s Mission Statement for 2022-2026: “Legitimate Business Activity” Still Missing in Action

Last November, the FTC sought public comment on a draft strategic plan for 2022-2026. As we blogged here and discussed in a comment submitted to the FTC (one of only 21 submitted), a key change from prior strategic…

FTC and Six States Take Action Against Fake Reviews and Claims

The FTC and six states just announced that they had filed a lawsuit against Roomster – a platform through which people can find rooms and roommates – along with its owners, alleging that they had “inundated the…

FTC Updates – Intuit, Mag-Moss, and More

It’s late August, but there’s a lot going on at the FTC and in consumer protection news more generally. This blogpost highlights some recent FTC-related news, as well as several issues related to the FTC’s legal…

CARU and FTC Express Concerns about Advertising to Kids in the Metaverse

Earlier this year, CARU’s new Advertising Guidelines went into effect, including various updates that were designed to apply to digital advertising. This week, CARU issued a warning to put “advertisers, brands,…

The FTC’s Privacy Rulemaking: Broad and Far-Reaching, but Unlikely to Lead to a Rule Anytime Soon

On August 11, the FTC finally launched its “commercial surveillance and data security” rulemaking after many months of hype and speculation about the FTC’s ability to address consumer privacy through its “Mag-Moss”…