Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Google Buzz Settlement Includes Two Privacy Settlement "Firsts" for the FTC

Google has agreed to settle Federal Trade Commission (“FTC”) claims alleging that the 2010 launch of Google Buzz, a social networking feature linking Gmail users with other people on Google’s network, involved…

Retailers Get a Forbearance Period for Previously-Exempt Fur

Pursuant to an enforcement policy the FTC announced earlier today, retailers of fur products that were previously subject to the $150 exemption under the Fur Products Labeling Act (“Fur Act”) will not have to pull…

FTC Settles Case Involving Misleading Endorsements in Social Media

This morning, the FTC announced a settlement with a company that sells guitar lesson DVDs using social media. According to the complaint, the company recruited affiliates to promote its courses through endorsements. In…

Can We Say That? A Practical Guide to Substantiating Claims for Food and Consumer Health Products

This Monograph, published by the Food and Drug Law Institute, is designed to assist lawyers, regulatory advisors and marketing professionals answer the question "Can we say that?" as they design and execute programs to…

Insights from Kelley Drye's 3rd Annual Privacy Seminar

On January 21, 2011, Kelley Drye & Warren hosted the seminar and audiocast, "Privacy By Design, Choice, and Transparency: What a New Framework Will Mean for Business and Technology." The seminar highlighted key…